The $50M framework I'm copying to grow altbound

Hey there 👋

Quick story:

This weekend, I went down a rabbit hole studying Sabri Suby's journey from $50 to a $50M agency.

Why? Because I'm building altbound using the same service I'm selling (lead generation), and I wanted to learn from someone who's done it at scale.

What I discovered changed how I'm approaching everything.

Here's the framework I'm stealing (and how I'm applying it):

1. The 97% Principle

Most businesses fight over prospects ready to buy NOW.

Sabri ignored them. Instead, he targeted the 97% who'll buy... eventually.

How I'm applying this at altbound:

• Building a free lead gen resource library

• Writing this very newsletter (hi! 👋)

• Sharing behind-the-scenes of my agency-building journey

Why this matters for you: Imagine having prospects coming to YOU when they're ready to buy, instead of constantly chasing cold leads.

2. The Risk Reversal Stack

Sabri's genius move? Stacking guarantees until saying "no" became harder than saying "yes."

His results? Less than 1% refund rate.

How I'm applying this at altbound:

• Experimenting with performance-based pricing

• Work until we hit agreed KPIs

• Free strategy audit before engagement

Why this matters for you: In a world of agency smoke and mirrors, absolute certainty becomes your biggest differentiator.

3. The Platform Matrix

Each platform serves a specific purpose in Sabri's ecosystem:

• Facebook → New business acquisition

• YouTube → Deep education

• Instagram → Brand building

• LinkedIn → Professional proof

How I'm applying this at altbound:

• LinkedIn → Authority content + social selling

• Newsletter → Behind-the-scenes insights

• X/Twitter → Quick wins and engagement

• Website → Resource hub

Why this matters for you: Meeting prospects where they are > forcing them onto your preferred platform.

4. The Education-First Engine

Sabri's content strategy:

• Demystify complex concepts

• Share actual results

• Build personal connection

How I'm applying this at altbound:

• Documenting my journey building the agency

• Sharing real numbers (good and bad)

• Testing everything before recommending it

Why this matters for you: When you educate first, selling becomes a natural next step.

What I'm Testing This Week

I'm implementing this framework through:

1. Building our lead magnet library

2. Testing new guarantee structures

3. Optimizing our multi-channel presence

I'll share the results (success or failure) in a future newsletter.

The Bottom Line

Most B2B companies try to extract value before creating it.

Sabri's framework (and what I'm building at altbound) flips this:

1. Create massive value first

2. Build relationships early

3. Remove all risk

4. Stay top of mind

When they're ready to buy, you're the obvious choice.

Want to See How This Applies to Your Business?

I'm offering free lead generation strategy audits this week.

We'll look at:

• Your current outbound process

• Inbound opportunities you're missing

• Quick wins you can implement immediately

• Long-term system building

DM me on LinkedIn or reply to this email to claim yours.

Keep growing, Alex

P.S. Found this useful? Forward it to a friend who's building their lead generation system. They'll thank you for it.